News
Belfast, 12th October 2011.
Winning Partnership is 'Key' to Success
Cinemagic International Film and Television Festival for Young People and Coca-Cola HBC Northern Ireland are celebrating the continuation of their partnership ahead of the highly anticipated opening of the 21st Anniversary Cinemagic Festival in Belfast on 16th November.
Coca-Cola HBC Northern Ireland is entering its fifth year as Title Sponsor of the Cinemagic Festival and has been working in partnership with Cinemagic on various projects and fundraising initiatives for more than 8 years, during which the partnership has won several awards, the most recent being the 2010 Allianz Arts and Business Sustained Partnership Award.
Each year the partnership has delivered inspirational events for young people helping them take their first steps into the film and television industry, whilst building confidence and self-esteem, - creating opportunities to educate, motivate and inspire.
Joan Burney, Cinemagic Chief Executive said “Cinemagic has enjoyed a mutually beneficial relationship with Title Sponsor Coca-Cola over the last four years and we are delighted to be able to continue working together to develop the relationship further in 2011. We work together every year to offer young people from all backgrounds opportunities in the creative industries and we strive to unlock the potential in young people who participate in the festival events. The Festival has grown hugely over the years and with valued support from Coca-Cola, it is now a major event on the cultural calendar in Northern Ireland.”
Coca-Cola is proud to support Cinemagic
Gillian Shields, Public Relations Executive, Coca-Cola HBC Northern Ireland added “Coca-Cola is proud to support the valuable work of Cinemagic. This partnership has allowed our company to demonstrate its commitment to supporting youth development in the communities we serve.
This year’s 21st Anniversary festival will once again provide young people, like Jordan, with the opportunity to gain exciting and practical experience in many arts based disciplines, using the magic of film and moving images to inspire and fuel creativity.”
Action packed with more than 150 film screenings from all over the world and 16 days of workshops, competitions, masterclasses and exciting film related events for young people, the Coca-Cola Cinemagic International Film and Television runs from 16th November- 2nd December.
For further information visit www.cinemagic.org.uk

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For more information, please contact:
Public Affairs and Communications Manager
Coca-Cola HBC Northern Ireland
Phone number: + 44 28 92 64 2000