News
Dublin, January 2010
No half measures as Relentless launches in the Irish marketplace
2010 gets off to an energetic start with the launch of Relentless, the latest addition to Coca-Cola HBC Ireland’s strong portfolio of brands
Relentless is a sparkling mixed fruit flavour energy drink, currently available in a 500ml Relentless Origin can. 500ml Relentless offers ‘No Half Measures’ energy, for those with a ‘No Half Measures’ approach to work and play!
A key benefit of Relentless is that not only does it present consumers with a premium product and unique identity, it also offers value. The 500ml Relentless Origin can offers consumers double the energy, refreshment and volume of the standard 250 ml energy can, for the same price, making it ideal for our recessionary times.
Fans of Relentless can gather online on the brand’s Facebook and MySpace sites and sign up to the Order, an online loyalty programme, in order to receive details of new products, events and a free magazine which offers rewards, competitions and other exclusives.
To find out more about Relentless, check out
www.relentlessenergy.com
www.facebook.com/relentlessenergy
www.myspace.com/relentlessnohalfmeasures
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For further information, please contact:
Public Affairs & Communications Manager
Coca-Cola HBC Ireland
Ph: + 353 1 8807100